EAAI Journal 2026 Journal Article
- Shuxin Yang
- Xiao Fang
- Guixiang Zhu
- Jian Huang
- Fumin Ma
- Youquan Wang
- Zhendong Wang
With the rapid development of online social networks, identifying the most influential user groups and designating them as source nodes for information dissemination has attracted increasing attention, as this approach can help maximize information dissemination efficiency. In particular, Influence Maximization (IM) in multi-entity social networks becomes a very hot topic recently. However, existing methodologies confront two critical limitations: first, most studies fail to adequately account for the fact that the correlations between the target item and other items can change with users’ evolving interests, thus oversimplifying the complex relationships between items. Second, an unresolved trade-off between computational efficiency and algorithmic precision, thereby restricting their scalability in large-scale network applications. To address these challenges, this paper proposes a Long-term and Short-term interest Fusion-based Reverse Influence Sampling model (named LSF-RIS) for the issue of multi-entity IM. LSF-RIS consists of two main components: (1) a Deep Long-term and Short-term interest Fusion (DLSF) module that dynamically models user preferences through temporal interest integration, thereby enhancing the prediction accuracy of user activation probabilities for target items; and (2) a Weighted Core Decomposition-enhanced Reverse Influence Sampling (RIS-WCD) mechanism, which optimizes the network topology by pruning non-critical nodes, retains the core nodes and crucial connections within the network, and thereby achieves enhanced computational efficiency without compromising sampling accuracy. Extensive experiments on three public social network datasets demonstrate the superiority of LSF-RIS over state-of-the-art methods, as evidenced by metrics of both accuracy and computational efficiency.