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Yiming Ding

Possible papers associated with this exact author name in Arrow. This page groups case-insensitive exact name matches and is not a full identity disambiguation profile.

2 papers
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2

IJCAI Conference 2024 Conference Paper

Optimal Auction Design with User Coupons in Advertising Systems

  • Xiaodong Liu
  • Zhikang Fan
  • Yiming Ding
  • Yuan Guo
  • Lihua Zhang
  • Changcheng Li
  • Dongying Kong
  • Han Li

Online advertising is a major revenue source for most Internet companies. The advertising opportunities are usually sold to advertisers through auctions that take into account the bids of the advertisers and the click-through rates (CTRs) and the conversion rates (CVRs) of the users. Standard auction design theory perceives both the CTRs and the CVRs as constants. We consider a new auction mechanism that offers coupons to users when displaying the ads. Such coupons allow the user to buy the advertisers' products or services at a lower price, which increases both the CTRs and the CVRs of the ads. In this paper, we formulate the problem mathematically and perform a systematic analysis. We characterize the set of individually rational and incentive compatible mechanisms in our setting. Based on the characterization, we identify the optimal strategy of offering coupons that maximizes the platform's expected revenue. We also conduct extensive experiments on both synthetic data and industrial data. Our experiment results show that our mechanism significantly improves both the revenue and welfare of the platform, thereby creating a win-win situation for all parties including the platform, the advertisers, and the user.

NeurIPS Conference 2019 Conference Paper

Goal-conditioned Imitation Learning

  • Yiming Ding
  • Carlos Florensa
  • Pieter Abbeel
  • Mariano Phielipp

Designing rewards for Reinforcement Learning (RL) is challenging because it needs to convey the desired task, be efficient to optimize, and be easy to compute. The latter is particularly problematic when applying RL to robotics, where detecting whether the desired configuration is reached might require considerable supervision and instrumentation. Furthermore, we are often interested in being able to reach a wide range of configurations, hence setting up a different reward every time might be unpractical. Methods like Hindsight Experience Replay (HER) have recently shown promise to learn policies able to reach many goals, without the need of a reward. Unfortunately, without tricks like resetting to points along the trajectory, HER might require many samples to discover how to reach certain areas of the state-space. In this work we propose a novel algorithm goalGAIL, which incorporates demonstrations to drastically speed up the convergence to a policy able to reach any goal, surpassing the performance of an agent trained with other Imitation Learning algorithms. Furthermore, we show our method can also be used when the available expert trajectories do not contain the actions or when the expert is suboptimal, which makes it applicable when only kinesthetic, third person or noisy demonstration is available.

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