AIJ Journal 2026 Journal Article
Analyzing bullet chats for recommendation intent identification: Dataset and method
- Yi Zhu
- Qinqin Han
- Yunhao Yuan
- Chaowei Zhang
- Jipeng Qiang
- Xindong Wu
Live-streaming sales (LS) have emerged as a major e-commerce model particularly in China, with bullet chats serving as the primary channel for audience interaction. Bullet chats refer to real-time scrolling comments, these short, fast-flowing messages create unique analytical challenges, particularly for sellers who must identify and respond to key messages promptly. In this paper, we present the first investigation on bullet chats for live-streaming sales, with a focus on the critical task of Recommendation Intent Identification (RII), i. e. , determining whether a bullet chat reflects a recommendation-seeking intent or is merely casual commentary. Specifically, we construct and release the first publicly available benchmark dataset for RII, termed BC4RII, which comprises 0. 14 million bullet chats collected from four mainstream LS platforms. Furthermore, we propose SPT-RII, an advanced method on the ground of soft prompt-tuning tailored for the RII task. SPT-RII enriches sparse bullet-chat semantics through explanation generation and adapts to streaming input via a dynamic vocabulary update mechanism. Experimental results demonstrate that our method significantly outperforms state-of-the-art baselines, including large language models. To the best of our knowledge, this is the first comprehensive study analyzing bullet chats for RII on live-streaming sales, which establishes a foundational resource and method for real-time intent understanding in live-streaming sales.