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Wendi Ji

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JBHI Journal 2025 Journal Article

SDPR: Prescription Recommendation With Syndrome Differentiation in Traditional Chinese Medicine

  • Wenjing Yue
  • Wendi Ji
  • Xinyu Wang
  • Xin Ma
  • Pengfei Wang
  • Xiaoling Wang

Prescription recommendation is critical for clinical decision support in Traditional Chinese Medicine (TCM), aiming to recommend a herb set based on a patient's symptoms. The core principle of TCM clinical practice, treatment based on syndrome differentiation (SD), follows a four-step progressive process: symptoms to syndromes, therapeutic methods, and herbs. However, existing models oversimplify this process by overlooking therapeutic methods, directly mapping symptoms to herbs or syndromes to herbs, resulting in information loss and reducing the effectiveness of recommended prescriptions. Furthermore, the implicit, sparse, and many-to-many relationships between syndromes and therapeutic methods, coupled with the nonlinear interactions between therapeutic methods and herbs, further hinder the modeling of the complete SD process. To address these challenges, we propose a novel four-partite graph paradigm that explicitly models the four key components of SD and their interactions, preserving critical information at each step and aligning more closely with clinicians' decision-making logic. Building on this, we develop SDPR, an SD-based prescription recommendation model comprising four modules aligned with all SD steps. Then, we integrated them into a multi-task learning framework to fully capture the progressive prescription process. To handle the implicit and complex relationships among syndromes, therapeutic methods, and herbs, we introduce a syndrome-induced pre-training strategy and a therapeutic method-aware contrastive learning framework. Extensive experiments on public and real-world datasets validate SDPR's effectiveness in herb recommendation and prescription retrieval, confirming the strength of the four-partite graph paradigm. Our broader goal is to advance the intelligent development of TCM in healthcare.

AAAI Conference 2017 Conference Paper

Additional Multi-Touch Attribution for Online Advertising

  • Wendi Ji
  • Xiaoling Wang

Multi-Touch Attribution studies the effects of various types of online advertisements on purchase conversions. It is a very important problem in computational advertising, as it allows marketers to assign credits for conversions to different advertising channels and optimize advertising campaigns. In this paper, we propose an additional multi-touch attribution model (AMTA) based on two obvious assumptions: (1) the effect of an ad exposure is fading with time and (2) the effects of ad exposures on the browsing path of a user are additive. AMTA borrows the techniques from survival analysis and uses the hazard rate to measure the influence of an ad exposure. In addition, we both take the conversion time and the intrinsic conversion rate of users into consideration to generate the probability of a conversion. Experimental results on a large real-world advertising dataset illustrate that the our proposed method is superior to state-of-the-art techniques in conversion rate prediction and the credit allocation based on AMTA is reasonable.

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