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Qing Bao

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AAAI Conference 2024 Conference Paper

Enhancing Multi-Scale Diffusion Prediction via Sequential Hypergraphs and Adversarial Learning

  • Pengfei Jiao
  • Hongqian Chen
  • Qing Bao
  • Wang Zhang
  • Huaming Wu

Information diffusion prediction plays a crucial role in understanding the propagation of information in social networks, encompassing both macroscopic and microscopic prediction tasks. Macroscopic prediction estimates the overall impact of information diffusion, while microscopic prediction focuses on identifying the next user to be influenced. While prior research often concentrates on one of these aspects, a few tackle both concurrently. These two tasks provide complementary insights into the diffusion process at different levels, revealing common traits and unique attributes. The exploration of leveraging common features across these tasks to enhance information prediction remains an underexplored avenue. In this paper, we propose an intuitive and effective model that addresses both macroscopic and microscopic prediction tasks. Our approach considers the interactions and dynamics among cascades at the macro level and incorporates the social homophily of users in social networks at the micro level. Additionally, we introduce adversarial training and orthogonality constraints to ensure the integrity of shared features. Experimental results on four datasets demonstrate that our model significantly outperforms state-of-the-art methods.

IJCAI Conference 2016 Conference Paper

Inferring Motif-Based Diffusion Models for Social Networks

  • Qing Bao
  • William K. Cheung
  • Jiming Liu

Existing diffusion models for social networks often assume that the activation of a node depends independently on their parents' activations. Some recent work showed that incorporating the structural and behavioral dependency among the parent nodes allows more accurate diffusion models to be inferred. In this paper, we postulate that the latent temporal activation patterns (or motifs) of nodes of different social roles form the underlying information diffusion mechanisms generating the information cascades observed over a social network. We formulate the inference of the temporal activation motifs and a corresponding motif-based diffusion model under a unified probabilistic framework. A two-level EM algorithm is derived so as to infer the diffusion-specific motifs and the diffusion probabilities simultaneously. We applied the proposed model to several real-world datasets with significant improvement on modelling accuracy. We also illustrate how the inferred motifs can be interpreted as the underlying mechanisms causing the diffusion process to happen in different social networks.

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