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Max Biggs

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2 papers

2 author rows

AAAI Conference 2022 Conference Paper

Enhancing Counterfactual Classification Performance via Self-Training

Ruijiang Gao
Max Biggs
Wei Sun
Ligong Han

Unlike traditional supervised learning, in many settings only partial feedback is available. We may only observe outcomes for the chosen actions, but not the counterfactual outcomes associated with other alternatives. Such settings encompass a wide variety of applications including pricing, online marketing and precision medicine. A key challenge is that observational data are influenced by historical policies deployed in the system, yielding a biased data distribution. We approach this task as a domain adaptation problem and propose a selftraining algorithm which imputes outcomes with categorical values for finite unseen actions in the observational data to simulate a randomized trial through pseudolabeling, which we refer to as Counterfactual Self-Training (CST). CST iteratively imputes pseudolabels and retrains the model. In addition, we show input consistency loss can further improve CST performance which is shown in recent theoretical analysis of pseudolabeling. We demonstrate the effectiveness of the proposed algorithms on both synthetic and real datasets.

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ICML Conference 2021 Conference Paper

Model Distillation for Revenue Optimization: Interpretable Personalized Pricing

Max Biggs
Wei Sun 0031
Markus Ettl

Data-driven pricing strategies are becoming increasingly common, where customers are offered a personalized price based on features that are predictive of their valuation of a product. It is desirable for this pricing policy to be simple and interpretable, so it can be verified, checked for fairness, and easily implemented. However, efforts to incorporate machine learning into a pricing framework often lead to complex pricing policies that are not interpretable, resulting in slow adoption in practice. We present a novel, customized, prescriptive tree-based algorithm that distills knowledge from a complex black-box machine learning algorithm, segments customers with similar valuations and prescribes prices in such a way that maximizes revenue while maintaining interpretability. We quantify the regret of a resulting policy and demonstrate its efficacy in applications with both synthetic and real-world datasets.

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