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Lantao Hu

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NeurIPS Conference 2025 Conference Paper

Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation

Guoqing Hu
An Zhang
Shuchang Liu
Wenyu Mao
Jiancan Wu
Xun Yang
Xiang Li
Lantao Hu

Recommenders aim to rank items from a discrete item corpus in line with user interests, yet suffer from extremely sparse user preference data. Recent advances in diffusion models have inspired diffusion-based recommenders, which alleviate sparsity by injecting noise during a forward process to prevent collapse of perturbed preference distributions. However, current diffusion‑based recommenders predominantly rely on continuous Gaussian noise, which is intrinsically mismatched with the discrete nature of user preference data in recommendation. In this paper, building upon recent advances in discrete diffusion, we propose \textbf{PreferGrow}, a discrete diffusion-based recommender modeling preference ratios by fading and growing user preferences over the discrete item corpus. PreferGrow differs from existing diffusion-based recommenders in three core aspects: (1) Discrete modeling of preference ratios: PreferGrow models relative preference ratios between two items, where a positive value indicates a more preferred one over another less preferred. This formulation aligns naturally with the discrete and ranking-oriented nature of recommendation tasks. (2) Perturbing via preference fading: Instead of injecting continuous noise, PreferGrow fades user preferences by replacing the preferred item with alternatives---physically akin to negative sampling---thereby eliminating the need for any prior noise assumption. (3) Preference reconstruction via growing: PreferGrow reconstructs user preferences by iteratively growing the preference signal from the estimated ratios. We further provide theoretical analysis showing that PreferGrow preserves key properties of discrete diffusion processes. PreferGrow provides a well-defined matrix‑based formulation for discrete diffusion-based recommendation and empirically outperforms existing diffusion‑based recommenders across five benchmark datasets, underscoring its superior effectiveness. Our codes are available at \url{https: //anonymous. 4open. science/r/PreferGrow_Commit-2259/}.

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NeurIPS Conference 2025 Conference Paper

Who You Are Matters: Bridging Interests and Social Roles via LLM-Enhanced Logic Recommendation

Qing Yu
Xiaobei Wang
Shuchang Liu
Xiaoyu Yang
Xueliang Wang
Chang Meng
Shanshan Wu
Bin Wen

Recommender systems filter contents/items valuable to users by inferring preferences from user features and historical behaviors. Mainstream approaches follow the learning-to-rank paradigm, which focus on discovering and modeling item topics (e. g. , categories), and capturing user preferences on these topics based on historical interactions. However, this paradigm often neglects the modeling of user characteristics and their social roles, which are logical confounders influencing the correlated interest and user preference transition. To bridge this gap, we introduce the user role identification task and the behavioral logic modeling task that aim to explicitly model user roles and learn the logical relations between item topics and user social roles. We show that it is possible to explicitly solve these tasks through an efficient integration framework of Large Language Model (LLM) and recommendation systems, for which we propose TagCF. On the one hand, TagCF exploits the (Multi-modal) LLM's world knowledge and logic inference ability to extract realistic tag-based virtual logic graphs that reveal dynamic and expressive knowledge of users, refining our understanding of user behaviors. On the other hand, TagCF presents empirically effective integration modules that take advantage of the extracted tag-logic information, augmenting the recommendation performance. We conduct both online experiments and offline experiments with industrial and public datasets as verification of TagCF's effectiveness, and we empirically show that the user role modeling strategy is potentially a better choice than the modeling of item topics. Additionally, we provide evidence that the extracted logic graphs are empirically a general and transferable knowledge that can benefit a wide range of recommendation tasks. Our code is available in https: //github. com/Code2Q/TagCF.

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