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Ke Fei

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2 papers

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AAAI Conference 2026 Conference Paper

Stable and Adaptive Fusion for Multi-domain Multi-task Recommendation

Ke Fei
Da Luo
Kangyi Lin
Zibin Zhang
Jingjing Li

Multi-Domain Multi-Task (MDMT) recommendation aims to provide personalized recommendations by leveraging information across multiple domains and tasks. However, existing methods often suffer from spurious correlations between irrelevant features and the target, leading to negative transfer. To address this, we propose a Stable and Adaptive Fusion (SAF) framework for MDMT recommendation. SAF introduces a weighted Hilbert-Schmidt Independence Criterion (HSIC) loss to decorrelate irrelevant features from the target, learning sample weights that promote stable (i.e., robust to spurious correlations) representations in both bottom and expert layers. We employ Random Fourier Features (RFF) to enable scalable computation of the HSIC loss. We further employ adaptive feature and expert gating to select these stable features, enabling the model to capture intricate cross-domain and cross-task dependencies. The learned sample weights are also used to reweight the MDMT loss during training. Experiments on large-scale datasets show that SAF outperforms state-of-the-art baselines by up to 2% in AUC. To facilitate further research, we release a new industrial dataset with 30 million interactions across 3 domains and 2 tasks, with 300 features.

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AAAI Conference 2025 Conference Paper

Entire-Space Variational Information Exploitation for Post-Click Conversion Rate Prediction

Ke Fei
Xinyue Zhang
Jingjing Li

In recommender systems, post-click conversion rate (CVR) estimation is an essential task to model user preferences for items and estimate the value of recommendations. Sample selection bias (SSB) and data sparsity (DS) are two persistent challenges for post-click conversion rate (CVR) estimation. Currently, entire-space approaches that exploit unclicked samples through knowledge distillation are promising to mitigate SSB and DS simultaneously. Existing methods use non-conversion, conversion, or adaptive conversion predictors to generate pseudo labels for unclicked samples. However, they fail to consider the unbiasedness and information limitations of these pseudo labels. Motivated by such analysis, we propose an entire-space variational information exploitation framework (EVI) for CVR prediction. First, EVI uses a conditional entire-space CVR teacher to generate unbiased pseudo labels. Then, it applies variational information exploitation and logit distillation to transfer non-click space information to the target CVR estimator. We conduct extensive offline experiments on six large-scale datasets. EVI demonstrated a 2.25% average improvement compared to the state-of-the-art baselines.

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