EAAI Journal 2026 Journal Article
Collective strength and individual influence: A decision-making method for recommending new products
- Jin Zheng
- Duo-Ning Yuan
- Ping-Ping Cao
- Ming-Yang Li
In a market environment characterized by rapid product iteration and intense competition, accurate new product recommendation has become crucial for online retail platforms to gain competitive advantages, enhance user engagement, and improve economic performance. However, during the early launch phase of new products, recommendation performance is often limited by the scarcity of user reviews and individual preference data. To address this challenge, this study proposes a decision-making method for recommending new product. First, a sentiment analysis algorithm combined with an improved grey clustering algorithm is employed to group consumers with similar attribute preferences and individual concerns. Second, considering that key opinion leaders tend to experience new products early within their areas of interest, these leaders and the attribute preferences embedded in their multimodal evaluation information are identified. Furthermore, preference similarity between key opinion leaders and consumer groups is calculated. Recommendation lists for different groups are then generated by integrating new product evaluation information from candidate key opinion leaders. Finally, the feasibility of the proposed method is validated through case studies involving multiple products. Comparative experiments conducted on the Amazon dataset demonstrate that the proposed method outperforms existing recommendation methods in sparse-data scenarios. By leveraging group preferences and professional evaluation information, the proposed method alleviates information scarcity in new product recommendation, provides reliable decision support for platforms to implement precision marketing of new products, and reduces the decision-making barriers faced by potential consumers due to information asymmetry.