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Jianhui Ma

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2 papers

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AAAI Conference 2025 Conference Paper

Intent Oriented Contrastive Learning for Sequential Recommendation

Wuhong Wang
Jianhui Ma
Yuren Zhang
Kai Zhang
Junzhe Jiang
Yihui Yang
Yacong Zhou
Zheng Zhang

Sequential recommendation aims to predict the next item a user is likely to interact with based on their historical interaction sequence. Capturing user intent is crucial in this process, as each interaction is typically driven by specific intentions (e.g., buying skincare products for skin maintenance, buying makeup for cosmetic purposes, etc.). However, users often have multiple, dynamically changing intents, making it challenging for models to accurately learn these intents when relying on the entire historical sequence as input. To address this, we propose a novel framework called Intent Oriented Contrastive Learning for Sequential Recommendation (IOCLRec). This framework begins by segmenting users’ sequential behaviors into multiple subsequences, which represent the coarse-grained intents of users at different points in their interaction history. These subsequences form the basis for the three contrastive learning modules within IOCLRec. The fine-grained intent contrastive learning module uncovers detailed intent representations, while the single-intent and multi-intent contrastive learning modules utilize intent-oriented data augmentation operators to capture the diverse intents of users. These three modules work synergistically, driving comprehensive performance optimization in intricate sequential recommendation scenarios. Our method has been extensively evaluated on four public datasets, demonstrating superior effectiveness.

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NeurIPS Conference 2020 Conference Paper

Sampling-Decomposable Generative Adversarial Recommender

Binbin Jin
Defu Lian
Zheng Liu
Qi Liu
Jianhui Ma
Xing Xie
Enhong Chen

Recommendation techniques are important approaches for alleviating information overload. Being often trained on implicit user feedback, many recommenders suffer from the sparsity challenge due to the lack of explicitly negative samples. The GAN-style recommenders (i. e. , IRGAN) addresses the challenge by learning a generator and a discriminator adversarially, such that the generator produces increasingly difficult samples for the discriminator to accelerate optimizing the discrimination objective. However, producing samples from the generator is very time-consuming, and our empirical study shows that the discriminator performs poor in top-k item recommendation. To this end, a theoretical analysis is made for the GAN-style algorithms, showing that the generator of limit capacity is diverged from the optimal generator. This may interpret the limitation of discriminator's performance. Based on these findings, we propose a Sampling-Decomposable Generative Adversarial Recommender (SD-GAR). In the framework, the divergence between some generator and the optimum is compensated by self-normalized importance sampling; the efficiency of sample generation is improved with a sampling-decomposable generator, such that each sample can be generated in O(1) with the Vose-Alias method. Interestingly, due to decomposability of sampling, the generator can be optimized with the closed-form solutions in an alternating manner, being different from policy gradient in the GAN-style algorithms. We extensively evaluate the proposed algorithm with five real-world recommendation datasets. The results show that SD-GAR outperforms IRGAN by 12. 4% and the SOTA recommender by 10% on average. Moreover, discriminator training can be 20x faster on the dataset with more than 120K items.

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